Collection 2021

Each home has its own way of blending traditions and modernity and The Pure Concept Home wants patrons to feel comfortable with how the fabrics can be used to tell different design stories.

Theme based collections present these fabrics in versatile splendour. On one hand, they bind textile traditions that have defined the very construction of the fabrics. On the other hand, they artistically reimagine some special ‘global-local’ culture, or travel inspirations. The end result is very evocative, and provides generous scope for experimentation, no matter what your classic or contemporary preference.